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The Ten: Updated Wednesdays-Fridays-Sundays

Saturday, April 9, 2011

Reese’s- The Best Marketing Plan on Earth

How many times do you see a commercial that actually makes you roll your eyes? Sometimes, the way companies hype their product is absolutely ridiculous. Coke is sometimes the worst offender- what the hell is actually going on inside that vending machine anyway? Such gratuitous usage of CGI. Old Navy gets some flak, as well, though they have moved away from their unsympathetic music videos about people wearing their clothing to manikins wearing their clothing- coupled with unfunny jokes. Marketing is a very difficult thing to do- to attempt to appeal to as many people as possible, or to create something to mind-numbingly catchy that people can’t help but remember it. The Super Bowl is so much fun because every sponsor tries to make kickass commercials- Doritos had a great batch this year. If you ask me, however, there’s one campaign that fails to disappoint- Reese’s Peanut Butter cups.
I mean, honestly? It’s just the most base form of advertising possible. They aren’t trying to be flashy, or overhype their product. Now they’re just creating commercials that say “Peanut Butter. Chocolate. WHAT MORE COULD YOU WANT?” And the reason it works is because everyone loves Reese’s. They don’t need to win over their audience; they just need to remind them why they should be eating one at the moment. It’s sheer simplicity. Orange background- Peanut Butter Cup- Text- BITE TAKEN OUT OF PEANUT BUTTER CUP. Makes you think, “Holy shit, I totally need one of these right now.”
Reese’s has it made- and they’ve proven their ability to market their stuff before.
Remember Peanut Butter Puffs? They totally won parents over with that. First, they were all like, “They’re puffs that taste like Peanut Butter and Chocolate and have uninteresting colors!” Parents ate that shit up. Plus, it has the whole wheat sign on the box- of course it's deliciously healthy because of that fact. If they wanted to buy something for their kid, they wanted it to be puffy and look boring. But what was their tagline in the commercials? “It’s Reese’s for Breakfast!”
Holy shit.
REESE’S for BREAKFAST. That’s an orgasmic sentence right there. Of course kids wanted to eat that stuff! Who wouldn’t? Sure, it didn’t taste exactly like a Peanut Butter Cup, but it was still damn good cereal- they just roped people in by presenting it as such. Once they realized it was good cereal and kept buying it, well, that only sweetened the deal.
Reese’s has gone both ways, essentially. They’ve promised their customers something but delivered another that was equally as good, and then they’ve just straight up told it like it is. That takes balls. That takes a damn good marketing team. If they started putting subliminal messages into their commercials… all hail our new, peanut buttery overlords.

Plus, who the hell actually remembers the Reese's mascot...?


1 comment:

aamodol said...

That guy only exists in Hershey Park. Seriously.

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