How many times do you see a commercial that actually makes you roll your eyes? Sometimes, the way companies hype their product is absolutely ridiculous. Coke is sometimes the worst offender- what the hell is actually going on inside that vending machine anyway? Such gratuitous usage of CGI. Old Navy gets some flak, as well, though they have moved away from their unsympathetic music videos about people wearing their clothing to manikins wearing their clothing- coupled with unfunny jokes. Marketing is a very difficult thing to do- to attempt to appeal to as many people as possible, or to create something to mind-numbingly catchy that people can’t help but remember it. The Super Bowl is so much fun because every sponsor tries to make kickass commercials- Doritos had a great batch this year. If you ask me, however, there’s one campaign that fails to disappoint- Reese’s Peanut Butter cups.
Reese’s has it made- and they’ve proven their ability to market their stuff before.
REESE’S for BREAKFAST. That’s an orgasmic sentence right there. Of course kids wanted to eat that stuff! Who wouldn’t? Sure, it didn’t taste exactly like a Peanut Butter Cup, but it was still damn good cereal- they just roped people in by presenting it as such. Once they realized it was good cereal and kept buying it, well, that only sweetened the deal.
Reese’s has gone both ways, essentially. They’ve promised their customers something but delivered another that was equally as good, and then they’ve just straight up told it like it is. That takes balls. That takes a damn good marketing team. If they started putting subliminal messages into their commercials… all hail our new, peanut buttery overlords.
Plus, who the hell actually remembers the Reese's mascot...?
WHO IS THIS GUY ANYWAY?